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Introducing Our New CEO

By August 24, 2023News

It’s been an exciting year for LCvista, starting with our merger with Prolaera in January. We’re now thrilled to announce that Mark Rothert has joined us as CEO to help lead us in our next stage of growth. Mark has a track record of guiding growth-stage software startups to reach new heights, including as the President of MessageMedia, as an Operating Principal for TCV (Technology Crossover Ventures), and as the COO of Cordance, a private equity-backed software holding company. He will partner with the executive team and organization to build on the strong foundation they have created over the past six years:

“Scott, Aaron, Lisa, and Evan and their respective teams have built a compelling business and solution marked by strong and deep customer relationships, highly differentiated products, and employees who are passionate about their mission. I’m honored and excited to be joining them on this next stage of the growth journey.” –Mark Rothert, LCvista CEO

The LCvista team is thrilled to have Mark on-board and what his addition represents for our future:

“We knew that to realize the full potential of what we’ve built required a strong leader who is deeply committed to continue building on the direct feedback from our customer community and maximize the unique skill sets of the LCvista team. We found that leader in Mark, who also played a critical behind-the-scenes role in the Prolaera merger.” – Evan Hiner, Chief Product Officer & Prolaera Founder

“Mark brings the expertise necessary to scale our business, but most importantly, he understands the importance of listening to our community and honoring our culture of collaboration. Aaron, Lisa, Evan and I are excited to officially welcome him into our community.” – Scott McAfee, Chief Sales Officer & LCvista Founder

We’ve taken advantage of Mark’s addition to our leadership team and our newfound scale from the Prolaera merger, which included a strategic investment from Polaris Growth Fund, to accelerate our efforts to innovate and meet the evolving needs of our customers, and just as importantly, to grow our support function to best serve them. We’re extremely proud that we’ve seen 100 percent retention among our customer base and grateful they’ve entrusted LCvista with their learning and compliance needs. 

We are unequivocally committed to making the learning and compliance experience as efficient and effective as possible, a commitment that is reflected in the continued investments we’re making to enhance our product. We are laser-focused on helping firms and learning and compliance leaders provide their accountants with the tools they need to develop professionally and fulfill compliance requirements, and are in the process of combining the LCvista and Prolaera platforms to ensure that everyone has access to the best of what each platform offers. We know that our customers are the reason that LCvista is what it is today and we’re more focused than ever on helping them achieve their business objectives.

We’re proud of what we’ve accomplished and how we’ve served our customers to date, and are equally excited about what the future holds. While we recognize that change isn’t always easy, we’re grateful to be in this with the LCvista community, our customers, and team, and can’t wait to see what the future has in store.