Meet the LCvista Leadership Team

MARK ROTHERT

I joined LCvista as CEO in July 2023 to help lead the next stage of the company’s growth journey. I’m honored to work with such a committed, hardworking, and creative group of colleagues, and I’m excited about the opportunity we have to deliver even greater value to our clients.

Prior LCvista, I spent 10 years leading other software companies and before that worked as a management consultant and investment professional.

SCOTT MCAFEE

As the founder and Strategic Growth Advisor, I bring more than 20 years of industry expertise and relationships to LCvista. My primary role is to identify and drive growth-related strategic initiatives through specialized solutions with industry leaders. These initiatives help us achieve our goal of making the Accounting Industry better on a daily basis.

LISA CHAMBERLAIN

I’ve enjoyed working in the accounting industry for ten plus years with experience in customer support, account management, and product implementation. My primary role is to ensure our clients successfully utilize all that LCvista has to offer. I’m committed to the LCvista experience all the way from our internal processes to the customer interaction.

What I enjoy most about LCvista is our client community. I feel so fortunate to interact with such an amazing group of people who openly communicate and are dedicated to the future of our products.

AARON DUKE

I have over 25 years of experience building software and managing software teams. Prior to co-founding LCvista, Aaron built and led teams responsible for large scale data platforms at eCommerce company zulily.

EVAN HINER

I came to the accounting industry after discovering how difficult it was for organizations to efficiently and effectively manage the many challenges related to Continuing Education. Ultimately, that led to the founding of Prolaera and after merging with LCvista, I'm excited to help create solutions that enable organizations to thrive through the evolving complexities of our industry.

I previously worked as an aircraft design engineer at Boeing and I love all things airplanes, tinkering, BBQ, mountain biking, and football/basketball.

RONDA MCCOY

I have over 25 years of experience including various roles in public accounting, corporate audit, finance, and operations. As the CFO my responsibility is to oversee and direct the company’s short and long-term financial goals. I love the inclusive, family atmosphere of the company.

FATIMA ZEHRA NAQVI

I've joined LCvista to build out the marketing function as we enter an exciting phase of growth for our company. I bring 10 years of marketing experience at early to mid-stage B2B SaaS startups across professional services, HRtech, and DevOps. I'm thrilled to be a part of a company that's fiercely customer-centric in everything we do.

ERICA RAYMENT

I have worked in the Tax & Accounting industry for a little over 10 years. I get to work closely with customers making sure their onboarding/implementation and support experience is top notch. Customer Service is a passion of mine and something I strive to consistently improve on a daily basis.

LCvista is a place where the customer needs really come first. Not only do I love their passion for making customers happy, but also their determination in maintaining an evolving, innovative product. I have never worked with a more fun, competent, and driven group of people in my entire career. Working at LCvista does not feel like a job, but rather a family.

LAURA SILVER

I have worked in product management for over 10 years, with the majority of that time focused on education technology and corporate training platforms.

My focus is to serve as LCvista’s internal voice of the customer, ensuring a user-centric approach in executing the company’s overall product vision and direction. I enjoy communicating and collaborating with all aspects of the organization to bring great products to life.

I am grateful to be part of an organization that truly places the client at the forefront of the company.